By Pope Jones
Are you sick and tired with endless days and weeks of boring SEO work? Thousands of people find themselves completely bogged down in on and on checking of their website rankings, sending numerous requests for link exchange and trying to find the right keywords for optimization in the hope of making their goods sell like hot cakes or attracting flows of targeted traffic. SEO takes all their time, but no results are still seen after a considerable period of this agony. Sounds familiar, doesn’t it?
To tell you the truth, I was near giving up the idea of site promotion and even of my online business itself, but for these simple calculations. Remember the multiplication table? 450,000 people search, for example, for “pizza delivery” in Google monthly. The first website in Google search results page gets 60% of all users’ clicks. The site that ranks 1st for “pizza delivery” gets, therefore, 270,000 clicks and 270,000 prospective sales every month. Aren’t these 270,000 worth sweating for?
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SEO professionals around the world have a very good reason to be angry at Google at the moment. The company recently announced that it will not pass on search data, of users who are logged into various Google accounts, to the public so internet marketers will now get limited information about how site visitors found them.
Basically, Google will begin pushing users with a Google account to Google’s encrypted search homepage. Any Google user that has logged into a Google account will be sent to the HTTP Secure search page by default, and their search queries and results returned by Google over the HTTPS connection will be encrypted. Read the rest of this entry »
Google recently launched a brand new type of AdWords ads – ‘Dynamic Search Ads’ will help AdWords advertisers target relevant searches by generating dynamic ads directly from the advertisers website.
As told by Baris Gultekin, Director, AdWords Product Management at Google:
Since user search behavior can be a moving target — each day, 16% of searches that occur, Google has never seen before. In such cases even well-managed AdWords campaigns containing thousands of keywords can miss relevant searches, experience delays getting ads written for new products, or get out of sync with what’s actually available on your web site. That’s not great for advertisers. It’s also not great for end users, who appreciate relevant ads linked to landing pages with in-stock items that perfectly match what they’re searching for. Read the rest of this entry »
Is your Google Places page showing up at or near the top of local business listings in search results? If you answered no, then keep reading.
Here are my top eight tips to improve your Google Places page’s chances of being found by local searchers:
1. Get Verified
The first step to get your Google Places listing on Google SERPs is to get it verified. This can be done through Phone SMS, Phone Call or through mail. Google will send you a pin code which you simply have to enter into your Google Places account. Read the rest of this entry »
While rumors of a possible sale still surround Yahoo!, a recent report by Bloomberg indicates a different story.
It is being said that the internet company is leaning towards a partial sales of its assets instead of selling the company as a whole. Reports of Yahoo considering a complete sell off caused quite a stir recently, however nothing has materialized. A partial sale of assets is a strategically viable option and this step will surely bring in some financial respite for Yahoo!, while also keeping their brand active. You can bet that if Google was to buy Yahoo! (which was the latest rumor), the Yahoo! name would be the first thing to go. Read the rest of this entry »
Social media has evolved into a key marketing channel for small businesses wanting to gain visibility, drive traffic to your website and generate new leads. The next step in your inbound marketing effort is to:
- Identify which social networking sites will work best for your business, and
- Create optimized social media outposts to ensure your brand can be found.
Understanding which social networking sites are right for your business and how to take advantage of them to generate leads is usually a challenge for many small businesses. There are too many social networking sites to choose from to cover them all. It is far better to do a great job on a few relevant platforms than spread yourself too thin across too many. Read the rest of this entry »
Search engine marketers have based entire careers on improving rankings. They fight tooth and nail to reach the top of the page, win more traffic, and push all their competitors down a notch.
But what if you could get more traffic by pushing your competitors down a few more notches? Or pushing them down on more keywords? By focusing on universal search, you can do just that.
Search engines do not strictly deliver links to webpages anymore. They deliver links to images, videos, products, news and more. This is called “universal search.” Just check out the results from this recent Bing search for “storage shed.” Read the rest of this entry »
Wikipedia defines a content delivery network or content distribution network (CDN) is a system of computers containing copies of data placed at various nodes of a network. When properly designed and implemented, a CDN can improve access to the data it caches by increasing access bandwidth and redundancy and reducing access latency.
Okay, so what the heck does that mean? Basically a CDN helps speed up your website by hosting the key component of your website in multiple locations and then serve it up to your visitors based on their location. All those static files that make up your website are also the files that make your website slow down. Read the rest of this entry »
When I search for “SEO software,” Google comes back with 40,000,000 results. Even if only 1% of those results are unique SEO software product pages, that leaves me with 400,000 SEO software options to choose from! Some of those options can be downright expensive too. A while back, I had been considering giving an SEO software like SEOMoz or Link-Assistant a try, but I always found myself unable to pull the trigger and actually make the final purchase. I just couldn’t justify the cost of SEO software for my company.
Today Google continue long-standing series of blog posts to share the methodology and process behind a search ranking, evaluation and algorithmic changes. This summer Google’s published a video that gives a glimpse into outhe overall process, and today we want to give you a flavor of specific algorithm changes by publishing a highlight list of many of the improvements Google has made over the past couple weeks.
Google has published hundreds of blog posts about search over the years on this blog, the Official Google Blog. But we’re always looking for ways to give you even deeper insight into the over 500 changes Google make to search in a given year. In that spirit, here’s a list of ten improvements from the past couple weeks: Read the rest of this entry »
